Advantage Marketing Information and its predecessor Advantage Research Corporation have conducted major research projects for regional, national and international organizations of all sizes. Founded as Advantage Research in 1985 by President, Rick Nagele, our clients include companies across most industry sectors, including manufacturers, service and retail companies, not-for-profit organizations and units of government.

We design your research project to meet your specific informational needs. The techniques we use vary by the situation; we don't believe in a cookie-cutter approach to solving marketing problems and identifying opportunities.

We focus on using appropriate scientific research techniques, rigorously applied, to solve problems, identify the best ways to realize opportunities, and understand reality. Where appropriate, we provide in-depth marketing analysis that will help you to maximize the value of the insights obtained.

Our professional and supporting staff is comprised of fifteen full and part time associates.

Our principle team includes:

Rick Nagele, President & Senior Analyst, started his professional career with Textron. After earning a graduate degree and serving as a Visiting Assistant Professor of Marketing at the University of Rhode Island, Director of Marketing for Acushnet Sawmills Company and consulting as an independent, Advantage Marketing Information was organized in 1985.

Sue Jennison, Project Manager.   Sue has a diverse background with solid interpersonal skills developed over 25 years in hospitality and retail.

Prior to joining Advantage Marketing Information, Sue spent 13 years as the General Manager of a high-traffic waterfront restaurant in the New England tourist city of Newport, RI.  Her responsibilities included day-to-day management, training, purchasing, and a variety of tasks related to marketing this successful restaurant. 

Sue also worked as a Consultant and Sales Director for Mary Kay Cosmetics.  During that time she was responsible for the education and training of her sales team.

Sue is responsible for project administration and supervision of field research activities.

Philip Sidel, MBA, Senior Analyst,  received his MBA from New York University's Stern School of Business.  Philip began his professional career at American Express, launching a number of new products and services across a number of product categories.   Philip also served as  Director of Marketing for Muze, Inc., the world's leading entertainment information provider.  After Muze, Philip then moved to Internet startup, Lightningcast Inc, where he established and ran Lightningcast's Asia-Pacific Office in Japan.  Establishing key relationships with businesses and governments throughout the region, Philip helped position Lightningcast for long term success in the Region.

Philip is currently a member of the Marketing Faculty at the International University of Japan (www.iuj.ac.jp), where he teaches courses in Internet Marketing, New Product Development, Marketing in Japan, Strategic Brand Management and Mobile Marketing.  Philip has written a number of articles in US and Japanese periodicals and is currently conducting research on Consumer Behavior on the Mobile Internet.  Philip also works closely with a wide range of business and government institutions both in the US and in Japan, providing critical Research, Strategy and Consulting  support to these organizations.

Conrad Hill, Phd., Consulting Associate emeritus, recently retired as Professor of Marketing at the University of Rhode Island. His academic experience took him to the Universities of Missouri, North Carolina, Nebraska, and Western Michigan. During this period, Mr. Hill developed and published four major research studies and was an expert witness for two cases (one involving Clairol, a major national consumer goods company).