Rick Nagele, President of Advantage Marketing Information, comments on Rhode Island's economic development strategy. Nagele has been involved in economic development related activities since the late 1980s - and received a Governor's citation for his work in 1993.

Restaurant Marketing That Works - 2007

Advantage Marketing Information has had significant experience in hospitality since the mid-1990s. The firm has had multiple engagements in the lodging area, and even more experience with restaurants, including an ownership position in an award winning independent restaurant.

Presentation to The Rhode Island Hospitality Assn. - 2004

Given Advantage Marketing Information's experience in both lodging and restaurants, Rick Nagele, President, was invited to talk to the challenges facing members of the RI Hospitality Association. Nagele was member of the Board of Directors of the Hospitality Association and was previously nominated for board membership in the National Restaurant Association.

The Ten Commandments of Market Research - 1991

Market research can act as your crystal ball...your guide into market and customer reality. Marketing research executed well can drive your success to the next level - dramatically increasing sales and profits while minimizing expensive mistakes. Doing it wrong, however, can be painful. Here are some ideas to make research work for you.

Best of Show - Successful Trade Shows - 2000 - updated 2006

Trade shows are powerful marketing tools, assuming a good fit with your overall marketing strategy. But a lazy approach to a trade show can do more harm than good. And after year's of observing these trade shows, too often the lazy way is the way of choice. Here are some ideas to make your trade show program more effective.

Increasing the Productivity of Your Marketing Dollars

Cut, cut, cut...that's the right thing to do when the economy is in the tank and busy looks rotten. Well, there's no doubt that sometimes the times demand that we act. But too often, the cuts we make jeopardize our future without saving our position today. Here's some ideas on how to look at things differently.

  - Media Room -
Articles About the Company and Principals, Interviews, Press Releases

Advantage Marketing Information in the news Providence Journal Feb 1998 Subject: Highway Safety

Advantage Marketing Information conducted a study for the Rhode Island Office on Highway Safety. This study, utilizing a telephone survey and statistically valid probability sampling techniques of 400 Rhode Island residents focused on issues of aggressive driving, new legislation, and changing drunk driving statutes.

Advantage Marketing Information in the news Providence Journal 1995 Subject: Rhode Island Department of Environmental Management Looks at Recreational Fishing

Public policy often benefits from public input. Advantage Marketing Information provides that perspective in a a study based on a telephone survey of 810 fresh water recreational anglers. The study estimated the economic impact of the sport, provided a picture of anglers today, and identified environmental issues.

  - Video Series: Critical Issues in Marketing -

Episode 1: Positioning

Episode 2: More Positioning

Episode 3: Research

Episode 4: Marketing Success Formula

Episode 5: Testing

Episode 6: Net Promoter Score

Episode 7: Focus Groups

Episode 8: Out-Takes

Market Research Services Offered

Comprehensive, cost effective demographic research * PRIZM or lifestyle research (under license from Nielsen Claritas)* Net Promoter Score Research (copywrite Bain and Company) * Web surveys * Telephone surveys * In-person interviews * Expert Interviews * Statistical Analysis * Focus Groups * Observation Studies * Feasibility Studies * Marketing Consulting * Marketing Experiments * Presentations on marketing, research and sales