Advantage Marketing Information offers three distinct services specifically designed to meet your Information needs:

Target Your Markets, 

Reduce Your Risk

Gain an in-depth understanding of specific issues currently facing your organization.  Advantage Marketing has successfully conducted a wide range of Conclusive Research projects including:

• Consumer Behavior Models

• Competitive Analyses

• Market Segmentation Studies

• Trading Area Analysis

Advantage Marketing Information routinely conducts large sample surveys utilizing valid statistical techniques.

• Telephone

• Mail

• Personal interview

• Observation

Experiments can be designed to estimate/measure the effect of:

• Promotional alternatives

• New product introduction

• Price changes/elasticity of demand

• Distribution alternatives

• And more ...

Sophisticated data analysis is conducted via in-house hardware and software and the results are examined from a marketing point of view.

Identify the real issues; begin to solve your real problems

Get a fresh perspective, a new approach, identify alternatives, frame the issues and understand the language of your markets.

Exploratory research provides insights into the "Why and How" of customer/prospect behavior.

• Why are sales down? (What might the alternatives be?)

• How do our products fit into the process your customers use to solve problems?

• How does the decision process work?

Advantage Marketing Information is experienced in all major exploratory techniques:

• Focus groups

• Depth interviewing

• Expert interviewing

• Case studies  

Exploratory studies are often best conducted by a research firm for these reasons:

• Client identity may be kept confidential

• Bias is minimized

• New solutions are explored without the blinders that often develop over time within an organization.

Track on-going changes. Get information quickly and cost effectively

An incredible amount of information is available from today's electronic libraries - and the World Wide Web.

Information includes article summaries, statistical tables, company data, sources of previous studies, patent and copyright information and the like. Much of this information is reasonably priced and available within a few days . . . or hours.

If you're looking for:

• Trend data by industry

• New technology or product information

• Company profiles

• Sales or market share information

• Specific references

• Sources for further interviewing

• Background prior to sales or client presentations

...the Advantage Information Retrieval service will provide you with quick and affordable answers.

Contact Us today, to begin your customized Research Project